When apathy becomes introduced to the corporate culture and the workforce's interpersonal dynamics, the corporation's vital signs always suffer.


A lack of interest and enthusiasm for the tasks at hand, marked by a lack of concern for others

Apathy is seldom isolated to an individual employee. It is highly contagious and unless steps are taken to cure it, your entire corporate body can become infected, threatening your "bottom line" to "flat line".

Apathy is not forced or inflicted on anyone; it is a behavior people choose for themselves.

Apathetic employees are not engaged in their job responsibilities. They view their tasks as doing the "same old, same old" in habitual fashion, day in and day out.

The last thing apathetic people want to do is embrace change, so they resist it.

Any workforce not willing to embrace change on a proactive basis, puts itself at risk from changes in the economy, changes in consumer preferences and changes in social norms.

Any corporation whose workforce is resistant to changing direction in our turbulent economic seas, needs to be educated in the principles of cause vs effect and risk vs benefit. Today's workforces need to understand how any ship that refuses to change direction in the face of a storm — runs the risk of sinking in it.

Ararat teaches your workforce to count the cost of apathy in their own lives and in the worklives of others. They have a choice, but change is inevitable, while progress is optional. Ararat leads your people to healthy choices.

More importantly, Ararat knows the reasons why people are sociologically and psychologically adverse to change: it's what makes our corporate training programs unique.

Because Ararat's methodology changes unhealthy mindsets.